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Top 10 New York City Venture Capital Firms (Detailed) (2025)

  • Writer: Team Ellenox
    Team Ellenox
  • Nov 13
  • 6 min read

New York's venture scene sits at the crossroads of finance, media, and technology. The firms here understand how to turn capital into category leaders. They've funded the platforms that changed how we shop, invest, and build businesses. These 10 firms are the ones founders call when they're ready to scale something that matters.

Quick Comparison Table

Firm

Founded

Stage Focus

AUM

Notable For

Union Square Ventures

2003

Early-stage

$2.5B+

Network effects, thesis-driven

Insight Partners

1995

Growth-stage

$90B+

ScaleUp methodology, global reach

Greycroft

2006

Early-Growth

$1B+

Bi-coastal platform, fintech expertise

FirstMark Capital

2008

Early-stage

N/A

NYC network, community-driven

Lerer Hippeau

2010

Seed

N/A

Media roots, aggressive seed investing

BoxGroup

2007

Seed-Early

N/A

350+ portfolio, ultra-early bets

RRE Ventures

1994

Early-Growth

$2B+

Strategic guidance, transformative tech

Primary Venture Partners

2014

Pre-Series A

N/A

NYC-exclusive, data-driven

Lux Capital

2000

Early-stage

$4B+

Frontier science, deep tech

Thrive Capital

2009

Multi-stage

$15B+

High-profile, rapid scale

1) Union Square Ventures

Website: https://www.usv.com Founded / HQ: 2003 – New York City

Union Square Ventures bets on companies that create networks people trust. They look for businesses that give individuals more control and broaden access to systems that were previously closed. The firm moves slowly and thinks deeply. They're comfortable waiting years for product cycles to play out. Founders often describe them as the partner who helps you figure out what you're really building, not just how to sell it.

Typical Sectors: Internet infrastructure, SaaS, fintech, Web3, AI, consumer networks

Flagship / Latest Funds / AUM: Over $2.5 billion across multiple early-stage funds

Notable Partners: Fred Wilson, Albert Wenger, Rebecca Kaden, Nick Grossman

Representative Portfolio (select): Twitter, Etsy, Coinbase, Tumblr, Kickstarter, Stack Overflow

2) Insight Partners

Website: https://www.insightpartners.com Founded / HQ: 1995 – New York City

Insight Partners writes big checks to software companies ready to dominate their categories. They've built what they call the ScaleUp platform, which is basically a team of 500+ operators who help portfolio companies figure out sales, marketing, product, and hiring. They're not interested in experiments. They want traction, repeatable revenue, and a clear path to market leadership. If you need to go from $10M to $100M ARR, Insight knows the playbook.

Typical Sectors: SaaS, infrastructure, fintech, cybersecurity, enterprise software

Flagship / Latest Funds / AUM: More than $90 billion in assets under management globally

Notable Partners: Jeff Horing, Deven Parekh, Nikhil Sachdev, Ross Devor

Representative Portfolio (select): Shopify, Twitter, Wiz, Discord, JFrog, Qualtrics

3) Greycroft

Website: https://www.greycroft.com Founded / HQ: 2006 – New York & Los Angeles

Greycroft runs on both coasts and uses that to help companies crack markets on either side of the country. They've made a name in fintech and consumer internet, backing companies early and staying involved through later rounds. The firm is known for rolling up sleeves and making introductions that actually matter. Alan Patricof brings decades of VC history, and the team uses those connections to open doors for portfolio companies.

Typical Sectors: Fintech, e-commerce, AI, digital media, consumer tech

Flagship / Latest Funds / AUM: More than $1 billion across several funds

Notable Partners: Alan Patricof, Dana Settle, Ian Sigalow, Ellie Wheeler

Representative Portfolio (select): Venmo, Buddy Media, Huffington Post, The RealReal, Brex

4) FirstMark Capital

Website: https://www.firstmarkcap.com Founded / HQ: 2008 – New York City

FirstMark built its reputation by creating a founder community before anyone else thought it mattered. They run events, make intros, and treat the portfolio like a network that compounds in value. The firm backs companies at the early stages and focuses on helping founders figure out product-market fit and their first real go-to-market motion. They've had big wins with Shopify, Pinterest, and Airbnb, and founders tend to stay close even after they scale.

Typical Sectors: SaaS, enterprise, fintech, consumer internet, infrastructure

Flagship / Latest Funds / AUM: Hundreds of investments across multiple funds

Notable Partners: Rick Heitzmann, Amish Jani, Matt Turck

Representative Portfolio (select): Shopify, Pinterest, Airbnb, Discord, Riot Games, Namely

5) Lerer Hippeau

Website: https://www.lererhippeau.com Founded / HQ: 2010 – New York City

Lerer Hippeau is aggressive at seed. They move fast, write checks early, and lean on their media and consumer expertise to help companies build brands that break through. The firm has backed hundreds of startups and isn't afraid to take product risk on founders with conviction. They're especially active in consumer tech, but they've expanded into climate, health, and SaaS. Founders value them for being decisive and straightforward.

Typical Sectors: Consumer, SaaS, digital health, climate tech, fintech

Flagship / Latest Funds / AUM: Early-stage specialist with dozens of exits

Notable Partners: Eric Hippeau, Ben Lerer, Caitlin Strandberg, Isabella Grander

Representative Portfolio (select): Allbirds, Warby Parker, Casper, Giphy, The Farmer's Dog

6) BoxGroup

Website: https://www.boxgroup.com Founded / HQ: 2007 – New York City

BoxGroup invests as early as anyone will let them. They've backed over 350 startups and pride themselves on being founder-first. The checks are small, the process is fast, and the support is personal. They don't have a big platform or an army of analysts. What they have is a track record of spotting talent and picking companies that go on to raise big rounds from top-tier firms. If you're pre-product, BoxGroup is a good call.

Typical Sectors: SaaS, B2B, media, consumer internet

Flagship / Latest Funds / AUM: Portfolio of 350+ startups

Notable Partners: David Tisch, Adam Rothenberg

Representative Portfolio (select): Ramp, Compass, Cruise, PillPack, Flatiron Health

7) RRE Ventures

Website: https://www.rre.com Founded / HQ: 1994 – New York City

RRE has been around long enough to have seen multiple cycles, and that shows in how they work with founders. They invest early and stick around for growth rounds, offering strategic advice on everything from product to hiring. The firm likes big technical problems and isn't scared of long development timelines. They've backed companies in fintech, space, healthcare, and infrastructure. Founders come to RRE when they need a partner who understands complexity.

Typical Sectors: Fintech, space, enterprise, healthcare, infrastructure

Flagship / Latest Funds / AUM: More than $2 billion under management

Notable Partners: Jim Robinson IV, Stuart Ellman, David Remer

Representative Portfolio (select): Palantir, Perplexity, Relativity Space, Bizzabo, Namely

8) Primary Venture Partners

Website: https://www.primary.vc Founded / HQ: 2014 – New York City

Primary only invests in New York companies. That's their rule, and it gives them deep local relationships and pattern recognition that matters at the pre-Series A stage. They're data-driven and operationally hands-on, helping founders with everything from hiring to unit economics. The firm has built a platform around the idea that being hyper-local lets them add more value. If you're building in NYC and want a partner who knows the ecosystem, Primary is a strong bet.

Typical Sectors: SaaS, e-commerce, fintech, health tech, B2B software

Flagship / Latest Funds / AUM: NYC-exclusive with over 100 companies in the portfolio

Notable Partners: Ben Sun, Brad Svrluga, Abe Othman

Representative Portfolio (select): The Farmer's Dog, Dataminr, Ro, Hinge, Stash

9) Lux Capital

Website: https://www.luxcapital.com Founded / HQ: 2000 – New York City

Lux Capital backs founders working on problems most VCs won't touch. They invest in frontier science, deep tech, and moonshot ideas that take years to prove out. The firm has a reputation for intellectual curiosity and a willingness to fund things that sound crazy until they work. They've backed companies in quantum computing, synthetic biology, AI, and advanced manufacturing. If you're building something technical and ambitious, Lux gets it.

Typical Sectors: Deep tech, AI, healthcare, biotech, advanced industry, space

Flagship / Latest Funds / AUM: Around $4 billion in assets under management

Notable Partners: Josh Wolfe, Peter Hébert, Bilal Zuberi, Deena Shakir

Representative Portfolio (select): Anduril, Shiru, Vest, Planet, Immers, Recursion Pharmaceuticals

10) Thrive Capital

Website: https://thrivecap.com Founded / HQ: 2009 – New York City

Thrive Capital moves fast and writes big checks across stages. They've built a reputation for getting into the most competitive deals and staying close to founders as companies scale. The firm is stage-agnostic and sector-flexible, but they're especially strong in internet, fintech, and SaaS. Josh Kushner has turned Thrive into one of the most sought-after firms for founders who want a partner that can lead rounds and follow through growth.

Typical Sectors: Internet, fintech, digital health, SaaS, consumer

Flagship / Latest Funds / AUM: More than $15 billion across multiple funds

Notable Partners: Josh Kushner, Gaurav Ahuja, Kareem Zaki

Representative Portfolio (select): Stripe, Instagram, OpenAI, Robinhood, Oscar Health, GitHub

From Capital Strategy to Scalable Execution

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