Top 10 New York City Venture Capital Firms (Detailed) (2025)
- Team Ellenox

- Nov 13
- 6 min read
New York's venture scene sits at the crossroads of finance, media, and technology. The firms here understand how to turn capital into category leaders. They've funded the platforms that changed how we shop, invest, and build businesses. These 10 firms are the ones founders call when they're ready to scale something that matters.
Quick Comparison Table
Firm | Founded | Stage Focus | AUM | Notable For |
Union Square Ventures | 2003 | Early-stage | $2.5B+ | Network effects, thesis-driven |
Insight Partners | 1995 | Growth-stage | $90B+ | ScaleUp methodology, global reach |
Greycroft | 2006 | Early-Growth | $1B+ | Bi-coastal platform, fintech expertise |
FirstMark Capital | 2008 | Early-stage | N/A | NYC network, community-driven |
Lerer Hippeau | 2010 | Seed | N/A | Media roots, aggressive seed investing |
BoxGroup | 2007 | Seed-Early | N/A | 350+ portfolio, ultra-early bets |
RRE Ventures | 1994 | Early-Growth | $2B+ | Strategic guidance, transformative tech |
Primary Venture Partners | 2014 | Pre-Series A | N/A | NYC-exclusive, data-driven |
Lux Capital | 2000 | Early-stage | $4B+ | Frontier science, deep tech |
Thrive Capital | 2009 | Multi-stage | $15B+ | High-profile, rapid scale |
1) Union Square Ventures
Website: https://www.usv.com
Founded / HQ: 2003 – New York City
Union Square Ventures bets on companies that create networks people trust. They look for businesses that give individuals more control and broaden access to systems that were previously closed. The firm moves slowly and thinks deeply. They're comfortable waiting years for product cycles to play out. Founders often describe them as the partner who helps you figure out what you're really building, not just how to sell it.
Typical Sectors: Internet infrastructure, SaaS, fintech, Web3, AI, consumer networks
Flagship / Latest Funds / AUM: Over $2.5 billion across multiple early-stage funds
Notable Partners: Fred Wilson, Albert Wenger, Rebecca Kaden, Nick Grossman
Representative Portfolio (select): Twitter, Etsy, Coinbase, Tumblr, Kickstarter, Stack Overflow
2) Insight Partners
Website: https://www.insightpartners.com
Founded / HQ: 1995 – New York City
Insight Partners writes big checks to software companies ready to dominate their categories. They've built what they call the ScaleUp platform, which is basically a team of 500+ operators who help portfolio companies figure out sales, marketing, product, and hiring. They're not interested in experiments. They want traction, repeatable revenue, and a clear path to market leadership. If you need to go from $10M to $100M ARR, Insight knows the playbook.
Typical Sectors: SaaS, infrastructure, fintech, cybersecurity, enterprise software
Flagship / Latest Funds / AUM: More than $90 billion in assets under management globally
Notable Partners: Jeff Horing, Deven Parekh, Nikhil Sachdev, Ross Devor
Representative Portfolio (select): Shopify, Twitter, Wiz, Discord, JFrog, Qualtrics
3) Greycroft
Website: https://www.greycroft.com
Founded / HQ: 2006 – New York & Los Angeles
Greycroft runs on both coasts and uses that to help companies crack markets on either side of the country. They've made a name in fintech and consumer internet, backing companies early and staying involved through later rounds. The firm is known for rolling up sleeves and making introductions that actually matter. Alan Patricof brings decades of VC history, and the team uses those connections to open doors for portfolio companies.
Typical Sectors: Fintech, e-commerce, AI, digital media, consumer tech
Flagship / Latest Funds / AUM: More than $1 billion across several funds
Notable Partners: Alan Patricof, Dana Settle, Ian Sigalow, Ellie Wheeler
Representative Portfolio (select): Venmo, Buddy Media, Huffington Post, The RealReal, Brex
4) FirstMark Capital
Website: https://www.firstmarkcap.com
Founded / HQ: 2008 – New York City
FirstMark built its reputation by creating a founder community before anyone else thought it mattered. They run events, make intros, and treat the portfolio like a network that compounds in value. The firm backs companies at the early stages and focuses on helping founders figure out product-market fit and their first real go-to-market motion. They've had big wins with Shopify, Pinterest, and Airbnb, and founders tend to stay close even after they scale.
Typical Sectors: SaaS, enterprise, fintech, consumer internet, infrastructure
Flagship / Latest Funds / AUM: Hundreds of investments across multiple funds
Notable Partners: Rick Heitzmann, Amish Jani, Matt Turck
Representative Portfolio (select): Shopify, Pinterest, Airbnb, Discord, Riot Games, Namely
5) Lerer Hippeau
Website: https://www.lererhippeau.com
Founded / HQ: 2010 – New York City
Lerer Hippeau is aggressive at seed. They move fast, write checks early, and lean on their media and consumer expertise to help companies build brands that break through. The firm has backed hundreds of startups and isn't afraid to take product risk on founders with conviction. They're especially active in consumer tech, but they've expanded into climate, health, and SaaS. Founders value them for being decisive and straightforward.
Typical Sectors: Consumer, SaaS, digital health, climate tech, fintech
Flagship / Latest Funds / AUM: Early-stage specialist with dozens of exits
Notable Partners: Eric Hippeau, Ben Lerer, Caitlin Strandberg, Isabella Grander
Representative Portfolio (select): Allbirds, Warby Parker, Casper, Giphy, The Farmer's Dog
6) BoxGroup
Website: https://www.boxgroup.com
Founded / HQ: 2007 – New York City
BoxGroup invests as early as anyone will let them. They've backed over 350 startups and pride themselves on being founder-first. The checks are small, the process is fast, and the support is personal. They don't have a big platform or an army of analysts. What they have is a track record of spotting talent and picking companies that go on to raise big rounds from top-tier firms. If you're pre-product, BoxGroup is a good call.
Typical Sectors: SaaS, B2B, media, consumer internet
Flagship / Latest Funds / AUM: Portfolio of 350+ startups
Notable Partners: David Tisch, Adam Rothenberg
Representative Portfolio (select): Ramp, Compass, Cruise, PillPack, Flatiron Health
7) RRE Ventures
Website: https://www.rre.com
Founded / HQ: 1994 – New York City
RRE has been around long enough to have seen multiple cycles, and that shows in how they work with founders. They invest early and stick around for growth rounds, offering strategic advice on everything from product to hiring. The firm likes big technical problems and isn't scared of long development timelines. They've backed companies in fintech, space, healthcare, and infrastructure. Founders come to RRE when they need a partner who understands complexity.
Typical Sectors: Fintech, space, enterprise, healthcare, infrastructure
Flagship / Latest Funds / AUM: More than $2 billion under management
Notable Partners: Jim Robinson IV, Stuart Ellman, David Remer
Representative Portfolio (select): Palantir, Perplexity, Relativity Space, Bizzabo, Namely
8) Primary Venture Partners
Website: https://www.primary.vc
Founded / HQ: 2014 – New York City
Primary only invests in New York companies. That's their rule, and it gives them deep local relationships and pattern recognition that matters at the pre-Series A stage. They're data-driven and operationally hands-on, helping founders with everything from hiring to unit economics. The firm has built a platform around the idea that being hyper-local lets them add more value. If you're building in NYC and want a partner who knows the ecosystem, Primary is a strong bet.
Typical Sectors: SaaS, e-commerce, fintech, health tech, B2B software
Flagship / Latest Funds / AUM: NYC-exclusive with over 100 companies in the portfolio
Notable Partners: Ben Sun, Brad Svrluga, Abe Othman
Representative Portfolio (select): The Farmer's Dog, Dataminr, Ro, Hinge, Stash
9) Lux Capital
Website: https://www.luxcapital.com
Founded / HQ: 2000 – New York City
Lux Capital backs founders working on problems most VCs won't touch. They invest in frontier science, deep tech, and moonshot ideas that take years to prove out. The firm has a reputation for intellectual curiosity and a willingness to fund things that sound crazy until they work. They've backed companies in quantum computing, synthetic biology, AI, and advanced manufacturing. If you're building something technical and ambitious, Lux gets it.
Typical Sectors: Deep tech, AI, healthcare, biotech, advanced industry, space
Flagship / Latest Funds / AUM: Around $4 billion in assets under management
Notable Partners: Josh Wolfe, Peter Hébert, Bilal Zuberi, Deena Shakir
Representative Portfolio (select): Anduril, Shiru, Vest, Planet, Immers, Recursion Pharmaceuticals
10) Thrive Capital
Website: https://thrivecap.com
Founded / HQ: 2009 – New York City
Thrive Capital moves fast and writes big checks across stages. They've built a reputation for getting into the most competitive deals and staying close to founders as companies scale. The firm is stage-agnostic and sector-flexible, but they're especially strong in internet, fintech, and SaaS. Josh Kushner has turned Thrive into one of the most sought-after firms for founders who want a partner that can lead rounds and follow through growth.
Typical Sectors: Internet, fintech, digital health, SaaS, consumer
Flagship / Latest Funds / AUM: More than $15 billion across multiple funds
Notable Partners: Josh Kushner, Gaurav Ahuja, Kareem Zaki
Representative Portfolio (select): Stripe, Instagram, OpenAI, Robinhood, Oscar Health, GitHub
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